Professional services
Professional services firms face different challenges to consumer-focused businesses in the digital space. That’s why you need an agency with solid experience in the sector.
For years, professional services firms have thrived on the ‘handshake economy’, with new business mostly coming through referrals and word-of-mouth. But the market has evolved.
Having a digital strategy is no longer simply about appealing to the grad market. Your prospective clients are now spending more time online researching potential providers. Often, buyers have already formed a view about your firm before even reaching for the phone. The few professional services firms that are doing digital well, are reaping the rewards.
At Luminary, we have first-hand experience of the challenges of standing out in a crowded business-to-business market – we’re in those trenches too. We’ve also earnt a solid reputation as a go-to agency for professional services firms, with a range of clients in the legal, financial and corporate advisory sectors.
And the proof?
A snapshot of our clients and industry recognition
Arnold Bloch Leibler
Silver Winner - Law and Legal Services
W3 Awards
Arnold Bloch Leibler
Arnold Bloch Leibler took a leap of faith with the design of this site, daring to break the mould of legal industry conservatism.
Holding Redlich
Law firm Holding Redlich was looking for a site that would convey a sense of approachability and provide easy access to the firm's substantial library of content.
KordaMentha
In this site rebuild a simplified information architecture and flexible content widgets were key in supporting content editors through a brand repositioning.
KordaMentha
Gold Winner - Websites - Professional Services
Communicator Awards
Holding Redlich
Gold - Business Operations
Melbourne Design Awards
We’ve been working with Luminary since about 2012. It’s been a terrific journey so far. The investment in a website is significant so it is important that you have a sense of partnership. There is a sense that we’re all in this together.
Our expertise
Key team members
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Tami Iseli
Marketing Manager
Tami looks after all of Luminary's internal content and marketing, as well as assisting our clients with their content strategies.
Drew Foster
Front End Architect/Team Lead
As Front End Architect/Team Lead, Drew's focus is on supporting and mentoring our front end development team.
Tony Duan
Solutions Architect/Team Lead
Tony is a Certified Kentico Xperience developer.
Jessica Djauhari
Web Developer
Jess is a quiet-achieving developer with a penchant for perfection.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
Luminary offers more than just a set of isolated and unconnected digital solutions. Clients come to us because they need a strategic business partner to help shape their digital landscape – that’s one of the reasons we are able to celebrate such long term relationships with them.
UX Design
Our mission is to make digital bright, and the human experience brighter. The work we do in the UX design space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Useful links
Check out the handy resources below for downloadable guides, checklists and templates to help you smash your digital strategy targets.
How to choose the right CMS
How to choose the right CMS
By Adam Griffith, 8 minute read
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
Creating a digital strategy roadmap
Creating a digital strategy roadmap
By Liam Thomas, 6 minute read
A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
How to brief a digital agency
How to brief a digital agency
By Liam Thomas, 6 minute read
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
How to do a content audit
How to do a content audit
By Tami Iseli, 8 minute read
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
How to perform a website audit
How to perform a website audit
By Adam Griffith, 5 minute read
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Smarter Digital Marketing
Our guide to Xperience by Kentico
Selecting a digital agency? Read this first...
Selecting a digital agency? Read this first...
By Adam Griffith, 7 minute read
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.
APRA CPS234: The pathway to compliance
APRA CPS234: The pathway to compliance
By Liam Thomas, 6 minute read
A practical overview on what it takes to prepare for and become compliant with the APRA prudential standard for information security.
