Manufacturing
While manufacturers were once beholden to retailers to get their products out to market, the internet has opened up a whole new avenue for selling products direct to consumers.
This has meant that manufacturers have had to ‘up’ their game in terms of how they market their products and manage relationships with customers.
It’s not just about sales and account management anymore, it’s about really investing in the marketing function and raising your level of digital maturity. Underpinning all this is the need to capture and make sense of large volumes of product and customer data, and bring it all together in a way that speaks to the consumer market. So instead of just featuring a list of products, it’s about presenting those products in their real-life contexts, and inspiring the consumer to want to know more.
At Luminary, we’ve worked with many clients in the manufacturing sphere, helping them along the journey from digital novice to digital ninja. Our developers eat complex data integrations for breakfast, and with our solid e-commerce experience we have the expertise to guide you through the ever-growing morass of product management systems.
And the proof?
A snapshot of our clients and industry recognition
PGH Bricks Visualiser
PGH Bricks & Pavers™ wanted to provide home builders with a category-leading tool to help them visualise and customise bricks for their new build.
Schneider Electric
Gold - Home & Living
Melbourne Design Awards
Schneider Electric
Silver Winner - Websites - Construction
Communicator Awards
Clipsal by Schneider Electric
When Clipsal and Schneider Electric wanted to switch on a new clipsal.com, they were looking for a partner who was an expert in both responsive design and Kentico.
FlexSelect
Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.
Allnex
Allnex needed a site with an interactive product finder to showcase over 1500 products, across more than 90 industries.
FlexSelect has been extremely well received by our customers. It is a digital disruption to the industry and is breaking new ground in order to make the lives of Schneider Electric’s customers easier. Despite Luminary not having any previous experience or knowledge of our custom Distribution Board offer, they understood what we were trying to achieve and have developed a tool that we are extremely happy with. The user interface is better than we were expecting and the simple usability of the tool largely contributes to its success.
Our expertise
Key team members and musings from our blog
Chey Mose
Senior Digital Producer
In his own words, Chey's role as Senior Digital Producer is about "bringing talented people together to create cool digital things".
Fab Ferrante
Senior Designer
As a UX/UI Designer, Fab's mission is to create enjoyable user experiences through design.
Sarah Dam
Senior Front End Developer
Sarah is Luminary's longest-serving front end developer.
Jessica Djauhari
Web Developer
Jess is a quiet-achieving developer with a penchant for perfection.
Luminary dominates Design Awards
Luminary dominates Design Awards
By Tami Iseli, 1 minute read
Luminary has brought home six trophies in the 2017 Melbourne and Sydney Design Awards.
So, how can we help?
The following services can be tailored to meet your needs.
Digital Discovery
Clients need their agencies to build outcomes that generate the right results. To achieve those, we firstly need to understand both the business’ needs and the needs of the users. Enter Digital Discovery.
Websites that shine
Your website is often the first experience people have with your brand. Make your first impression count.
Digital strategy
Luminary offers more than just a set of isolated and unconnected digital solutions. Clients come to us because they need a strategic business partner to help shape their digital landscape – that’s one of the reasons we are able to celebrate such long term relationships with them.
UX Design
Our mission is to make digital bright, and the human experience brighter. The work we do in the UX design space is a clear embodiment of that mission.
Content marketing and strategy
You can have the greatest digital platform, but without great content it’s never really going to fly.
Web hosting services
Reliable and scalable hosting solutions to suit a broad range of organisational needs.
Useful links
Check out the handy resources below for downloadable guides, checklists and templates to help you smash your digital strategy targets.
How to choose the right CMS
How to choose the right CMS
By Adam Griffith, 8 minute read
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
Creating a digital strategy roadmap
Creating a digital strategy roadmap
By Liam Thomas, 6 minute read
A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
How to brief a digital agency
How to brief a digital agency
By Liam Thomas, 6 minute read
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
How to do a content audit
How to do a content audit
By Tami Iseli, 8 minute read
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
How to perform a website audit
How to perform a website audit
By Adam Griffith, 5 minute read
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Smarter Digital Marketing
Our guide to Xperience by Kentico
Selecting a digital agency? Read this first...
Selecting a digital agency? Read this first...
By Adam Griffith, 7 minute read
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.
APRA CPS234: The pathway to compliance
APRA CPS234: The pathway to compliance
By Liam Thomas, 6 minute read
A practical overview on what it takes to prepare for and become compliant with the APRA prudential standard for information security.
