Digital strategy
Luminary offers more than just a set of isolated and unconnected digital solutions. Clients come to us because they need a strategic business partner to help shape their digital landscape – that’s one of the reasons we are able to celebrate such long term relationships with them.
A good digital strategy is an essential foundation for success. At Luminary, we bring together the right mix of people, with the right technical and strategic knowledge, to help you make an impact.
The world is dynamic. So why shouldn’t your strategy be? We refer to this as ‘agile everywhere’. And when you work with us, there is a continuous delivery of insights and outcomes in line with our agency agile methodology. This agile delivery of all of our services mirrors both the external environment and often the transformation that our clients’ businesses are simultaneously going though.
We recognise that every client is unique but you wouldn't employ an agency and not expect them to apply their experience and (tried and tested) processes to your organisation. That’s why we have a blueprint for good strategy development. It enables us to facilitate effective discussions across stakeholder groups and lead the structured and informed development of new ideas; encouraging participation from broad groups of people – both internal and external to the organisation. Once we’ve explored what’s possible, we work with you to set the priorities and craft a digital strategy plan to make it happen.
How we do digital strategy
The services we offer include the following.
Research and discovery
Small or large, every single Luminary project starts with Research & Discovery; the basis for which is our 7 pillars framework. This is a structured approach, reviewing the organisation’s digital health holistically and indexing its activities from seven core perspectives.
Customer experience
One of the first and most important things to understand is who we’re creating solutions for and what problems need to be solved. We call this persona development. We create robust and tangible customer profiles based on research and data that can be used organisation-wide.
External analysis
If it doesn't exist already, we’ll recommend an assessment of the factors outside your organisation that might impact success. This includes competitor and comparator reviews, and an evaluation of the external marketplace trends from a digital perspective.
Roadmap development
In this collaborative process, we frame the journey, building the backbone of the work to be done by grouping tasks into topics or themes. Particular artefacts are usually developed at this stage as a result of the activities undertaken, including a Customer Experience Map which becomes our single source of truth for the project.
Ongoing strategic support
In order to respond to emerging trends and unforeseen changes in the marketplace, our perspective on the strategy development process is that it is an ongoing series of ad hoc, topic-specific conversations. This means we work with our clients to re-prioritise and roadmap periodically.
And the proof?
A snapshot of our digital strategy clients
Clipsal Electrical Design Application
The Clipsal Electrical Design Application is a web-based app that enables professional consultants to help homeowners who are building or renovating to tailor their electrical, lighting and smart home plans and bring them to life.
Metricon Homes
Australia's most trusted new home builder wanted an engaging, responsive online presence that would surprise and delight.
Head Start – Clipsal Consumer Promotion
Clipsal by Schneider Electric was looking for a creative way to expand its subscriber database.
Cancer Council Australia
Cancer Council is the nation’s leading cancer charity, and the only Australian charity working across every aspect of every cancer.
Clipsal Virtual Smart Home
Clipsal wanted a virtual way to let customers experience the benefits of living in a Clipsal Wiser Smart Home.
FlexSelect
Schneider Electric was looking for a tool that would completely revolutionise the way it went to market with its electrical distribution boards.
Snooze
Part of the global Steinhoff group, Snooze has undergone a dramatic brand overhaul in the past 20 years from the budget-focused Capt'n Snooze to the more lifestyle-focused, premium Snooze brand.
We undertook a program of discovery activities including internal consultations, user story mapping, UX research and a technical review. These assets and insights created the foundation for the delivery phase of the new website.
Through a series of workshops we gathered insights from staff across the organisation to develop a roadmap for the new website alongside a customer journey map, which is the universal reference point for all customer engagement activity.
Ivory Coat Food Check
Ivory Coat is an Australian pet food brand that prides itself on using high quality, natural ingredients.
LUCRF wanted to improve member engagement. Over several months we undertook UX research to engage directly with members. We also undertook a series of workshops with senior stakeholders from each business unit along with activities including interaction design and content design.
Food company Goodman Fielder’s mission was to increase awareness of its offering and integrate its website with its e-commerce solution. Through engaging with regional stakeholders and understanding variations in operating models, we developed a roadmap to unify the digital experience.
Life-Space Probiotics
Life-Space turned to Luminary to help expand its product, Australia’s number one probiotic, into the global scene.
Melbourne Business School
Home to leading executive education programs, Melbourne Business School needed a website that would match the calibre of its courses.
Our digital strategy expertise
Key people and musings from our blog
Emma Andrews
Strategy Director
As a Brand and Digital Strategist, Emma's primary task is to ask lots of questions of our clients and transform the responses into a blueprint for market domination.
Adam Griffith
Managing Director & Owner
Adam is a trusted advisor for our clients, and welcomes new clients to the Luminary community.
Digital disruption – are you ready?
Digital disruption – are you ready?
By Emma Andrews, 6 minute read
Nimble start-ups and global juggernauts tend to dominate the digital disruption landscape. But there are plenty of things you can do to create disruption if you’re somewhere in between.
The future of web is voice: Are you listening?
The future of web is voice: Are you listening?
By Marty Drill, 5 minute read
Voice-led technology is the way of the future and there’s still time to cash in on the early mover advantage, says Luminary CEO Marty Drill.
The 7 secret ingredients for digital project success
The 7 secret ingredients for digital project success
By Emma Andrews, 17 minute read
Luminary Digital Strategist Emma Andrews reveals what it takes to really get value out of your investment in digital.
Digital Roadmapping Toolkit
Download Luminary's Digital Roadmapping Toolkit
GDPR is here, but what does that mean for us Aussies?
GDPR is here, but what does that mean for us Aussies?
By Andy Thompson, 7 minute read
The European Union recently introduced the General Data Protection Regulation, or GDPR. This huge update to data privacy regulations finally brings them into the 21st century in terms of online data protection. Australia, however, is still livin' in the 80s. So what does GDPR mean for us?
Agile is not a process
By Jase Watson, 5 minute read
We often hear terms like 'agile methodology', 'agile process', 'hybrid agile', and – God forbid – 'wagile' or 'agfall'. But I’m here to set the record straight: Agile is not a process; it’s a mindset.
How to perform a website audit
How to perform a website audit
By Adam Griffith, 5 minute read
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Why UX is not optional
Why UX is not optional
By Adam Griffith, 4 minute read
UX isn’t just for the top end of town – it should be a part of just about every digital project.
7 digital marketing trends that will shape the future
By Tami Iseli, 9 minute read
Digital marketing is evolving at the speed of light, leaving marketers grappling to keep up. So what are the trends you really need to know about? We spoke with two experts to find out.
Useful links
Check out the handy resources below for downloadable guides, checklists and templates to help you smash your digital strategy targets.
How to choose the right CMS
How to choose the right CMS
By Adam Griffith, 8 minute read
You’ve decided you need a new Content Management System – but where do you start in deciding which one to go with? Here, we distill our learnings over the past two decades of advising clients on choosing digital platforms. We’ve even included a downloadable comparison matrix for you to rank contending CMS or DXP options.
Creating a digital strategy roadmap
Creating a digital strategy roadmap
By Liam Thomas, 6 minute read
A good roadmap not only outlines what you want to achieve with your digital strategy, but sets out the detail of how you're going to get there. Here we provide guidance on how to do it, along with a downloadable Digital Roadmap Toolkit.
How to brief a digital agency
How to brief a digital agency
By Liam Thomas, 6 minute read
Whether you’re briefing your existing agency or inviting new agencies to respond to a request for proposal, there are certain ‘rules of the game’ that will help you drive the best possible result. This blog post features a downloadable sample digital agency brief to help you get off on the right foot.
How to do a content audit
How to do a content audit
By Tami Iseli, 8 minute read
A content audit can be a really valuable exercise to identify ways to improve the performance of your website and highlight gaps and opportunities. Here, we offer some guidance on how to do it – along with a downloadable content audit template.
How to perform a website audit
How to perform a website audit
By Adam Griffith, 5 minute read
Conducting a website audit sounds like a really big, scary, time-consuming chore, but it doesn’t have to be. We’ve simplified the task for you with six key areas to assess – along with a downloadable checklist full of useful questions, tips and tools.
Smarter Digital Marketing
Our guide to Xperience by Kentico
Selecting a digital agency? Read this first...
Selecting a digital agency? Read this first...
By Adam Griffith, 7 minute read
Finding the right digital agency is not only critical to the success of an organisation, it can also make or break you as a marketer. Here are some factors to consider – along with a downloadable dynamic digital agency scorecard.
Content Spreadsheet for Google Calendar
This incredibly clever Google spreadsheet allows you to automatically sync your content ideas to a Google calendar.
APRA CPS234: The pathway to compliance
APRA CPS234: The pathway to compliance
By Liam Thomas, 6 minute read
A practical overview on what it takes to prepare for and become compliant with the APRA prudential standard for information security.
