Anne-Marie Baker

Senior Producer/Agile Coach

BA (English and History of Art)(University College Dublin)

Anne-Marie is a Digital Producer who loves using data to create a frictionless journey for clients and their audiences.

Straight talking and logic focused, Anne-Marie has a keen interest in AI and how it can help to create more useable and immersive digital experiences. She believes the best digital experiences guide the user without them even knowing. Before joining Luminary, she worked at Fernwood Fitness as a certified Quality Analyst and Digital Producer. Most of her days were spent with the IT department, where she learnt the basics of coding. The rest of her time was filled with marketing and operations challenges, which gave her a deeper understanding of the marketing function and an appreciation for what happens at the ground level of a company. 

Her career highlights include developing an app to create personalised food, exercise and mindset plans. Outside of work, her world revolves around her two canine companions, Barkley and Luna, who remind her every day that the simple things in life are the best. She also likes keeping fit, learning new languages and trying new foods. 

Quick facts about Anne-Marie

Favorite emoji


Star sign

♎ Libra

Chinese zodiac

🐂 Ox

Inspired by

Dogs, for the reasons summed up in this quote from a four year-old boy:

“People are born so that they learn how to live a good life – like loving everybody all the time and being nice, right? Well, dogs already know how to do that, so they don’t have to stay as long.”

Anne-Marie says anyone with a dog knows the truth of this, and anyone without a dog should meet hers. 

Fun fact

Anne-Marie has a firm hatred, bordering on fear, of ants.